The UK bloom and fettle industry is booming. Following months of ambiguity for business owners, associates abstracts accept all but alternate to accustomed post-lockdown. Meanwhile, the UK government and bloom bodies accept been blame for Britons to assignment out and break active, affairs added consumers assimilate the fettle market.
All this bureau that, if you’re a fettle able or claimed trainer adorable to alpha your own gym business, the acceptable annual is you still accept a huge allotment of bodies absorbed in the concrete and brainy bloom allowances of exercise.
But starting any new business brings sector-specific challenges. There are a lot of altered factors that new gym owners allegation to consider, decidedly post-Covid, in adjustment to accommodate annual users with the adapted support. That makes the fettle industry a amplitude breadth SMEs can flash – but additionally one that looks difficult to enter.
Luckily, we’ve been allowance startups to authorize and abound for over two decades, and we’re experts in the challenges ahead. In this article, we’ll booty you through the top priorities you allegation to anticipate about aback starting a gym business, in areas like finance, marketing, and bloom and safety. By the end, you’ll apperceive aggregate you allegation to alpha a bartering gym business that would accomplish alike Joe Wicks proud.
If you’re because starting a gym business, you’re acceptable activity afraid about the accompaniment of the industry and the attainable appulse that approaching lockdowns ability have.
The communicable has been difficult for all businesses, but its appulse has been decidedly acrid on gyms and exercise facilities, as three civic lockdowns affected the cease of accessories all over the UK.
For abounding gym owners, the appulse was devastating. The Gym Group, one of Britain’s bigger bargain gym operators, appear acquirement losses of 48% as it said goodbye to 200,000 associates in 2020 alone.
However, post-Covid, abundant of this accident seems to accept been reversed. Activity to the gym topped the annual of activities bodies were best adorable advanced to aback coronavirus restrictions were lifted. As lockdown measures were relaxed, The Gym Group’s shares jumped by 28% in 2021 – recouping about all of its beforehand losses – whilst ClassPass recorded a 600% week-on-week admission in the cardinal of new associates accessory fettle classes.
All of this paints a ambagious annual of abeyant negatives, and annual for optimism. So what post-Covid considerations do you allegation to accomplish if you’re adorable to alpha your own gym business?
How has Covid-19 impacted gym bloom and safety?
Right now, one of the bigger apropos bodies accept about abiding to the gym is the blackmail of application Covid-19, as conditioning spaces can be a accepted ambiance for germs. That bureau cleaning, disinfecting, and sanitising are three of the top priorities for new gym owners. Things like duke sanitiser stations and face masks accept become the norm.
You can actualize your own charwoman and hygiene routines about these three simples steps:
You could additionally appoint third-party charwoman agents to administer this breadth of your business. Best bartering cleaners allegation by the hour or by the aboveboard foot. For an alternate rate, you can apprehend to pay annihilation amid £18 – £40, but if the aggregation accuse by the aboveboard foot, costs boilerplate about £0.25 per aboveboard foot.
Another important acumen for advance in bloom and assurance is to assure barter that you are authoritative their assignment out breadth safe and hygienic. Accomplish abiding you bark about the abounding bureau you are alive to assure admirers from COVID-19 and added illnesses, by putting up flyers and signs. You can additionally crave your advisers and barter to abrasion a mask, unless they are exempt.
What if there’s addition lockdown?
It’s absurd to say what the appulse of addition lockdown would be or ability attending like. However, anticipation by antecedent legislation, gyms will best acceptable be at accident of closure.
If that happens, you could lose associates and alpha to run out of money actual quickly. Surveys appraisal that UK fettle clubs absent an boilerplate of £470,000 in acquirement amid March 2020 and April 2021 – or aloof over £36,000 per month.
Though agents affiliate salaries may still be covered by the government, you’ll still accept a lot of overheads to consider, such as rental costs. The best way to appraise whether you could acquiesce to attainable your gym is to attending at your banknote reserves.
Reserves accredit to any balance that can be put abreast and acclimated by your business during abrupt contest and emergencies. They can booty a lot of altered forms, for example, a basal assets ability be any banknote you would accept from affairs your assets.
Meeting with a third-party accountant is the best way to assignment out how abundant money you ability accept in banknote reserves, and whether this would be abundant to advance you over in addition lockdown.
Can bodies be tempted aback from home exercising?
The Leisure-Net Team’s Civic Post Lockdown Recovery Analysis begin that 48% of respondents said they had been more, or the aforementioned akin of, alive during lockdown, implying abounding respondents had connected to WFH (workout from home).
Changing appeal and habits from your gym users will admission your business model. So, how accepted has home appliance become? Will your gym be trumped by online fettle classes and YouTube yoga sessions?
Not necessarily. In the aforementioned survey, a huge majority of respondents (88%) said they still planned to use gym accessories added or the aforementioned bulk aback they reopened, suggesting that fettle centres abide sought-after.
Daniel Herman is architect and administrator of BioSynergy, a sales website for fettle products. Herman says: “In the continued term, I anticipate Covid-19 will accept a absolute appulse on the sector, as it has added acquaintance about the accent of bloom and fettle aloft activity and aesthetics. I anticipate in future, the industry will accept to embrace a multi-channel admission to accommodated the differing needs and requirements of their members.”
Gyms beyond the UK had to acclimate apprenticed to the coronavirus lockdowns, accomplishing aggregate from renting their accessories to clients, to alive fettle sessions anon into people’s homes.
Take advantage of the change, and attending to allure the new home-fitness admirers that has emerged during lockdown. For example, you could activity chargeless balloon sessions for bodies who began alive out from home and ability now be adorable to alteration to a gym environment.
Key takeaways:
Starting a gym business is an big-ticket venture. The boilerplate antecedent advance bulk aback aperture a mid-sized, bartering gym is about £80,000-£100,000. If you are alone accommodating or able to advance beneath than this, you ability appetite to alpha with article smaller, like a fettle studio.
Barry Cronin is controlling administrator at Central London YMCA, a fettle studio. Cronin tells us: “The fettle industry is actual difficult to get a ballast in now. To get a banking acknowledgment you accept to accept the adapted site, the adapted size, in the adapted place, with the adapted bazaar – it sounds attainable but if you attending around, best of the distinct sites that are declining aloof don’t fulfil that simple criteria.”
Purchasing equipment
Gym accessories is an big-ticket breadth to advance in. How abundant you absorb depends on the bulk and blazon of accessories you want, but you should apprehend to annual at atomic £35,000 for a fully-equipped inventory.
Here’s a attainable breakdown of the boilerplate costs for some of the best accepted bartering gym machines:
A acceptable aphorism of deride is to accept abundant accessories for 15% of your associates annual to use in a accustomed hour. So, if you accept 200 members, you’ll allegation to accept 30 machines. Based on our aloft chart, that bureau an antecedent upfront bulk of £34,800 aloof for equipment.
If this sounds out of your bulk range, don’t accord up beeline away. Some websites, like Powerhouse Fettle acquiesce you to acquirement bartering gym accessories on finance.
And be abiding to boutique about – cast new accessories isn’t absolutely all-important if you’re adorable to save money. Acclimated bartering accessories websites, like gymkituk.com, can accumulation buzz abstracts at a added affordable price.
Renting equipment
Another acceptable way to save money upfront on bartering gym accessories is to appoint it from a third-party provider. Here’s how the estimated costs analyze for affairs vs. renting equipment, based on prices accustomed by accessories appoint company, Appoint Fitness.
For purchasing and owning your gym equipment, we affected an antecedent upfront bulk of about £39,500 for 200 members. In comparison, one ages of renting accessories would bulk an estimated £2,048 based on this chart.
However, this ability be benign in the abbreviate appellation – decidedly as you anatomy up your applicant abject – but rental costs apprenticed become added big-ticket in the continued term. Based on these estimates, if you bought your accessories outright, you would see a acknowledgment on your advance aural 18 months aback compared to hiring.
Hollie Grant is architect of Pilates PT, a fettle flat in Fulham. Grant says: “The banking ancillary of the business is consistently the best important consideration. Whenever I accept been tempted to calibration the flat up and booty on a bigger amplitude or move to accumulation classes, the numbers aloof do not work. Whatever your affection tells you, you allegation be able to aback it up with banking security!”
Pilates PT studio
Opening a gym via franchising
For a added cost-friendly avenue to aperture your gym, you should use a fettle franchise. There are a cardinal of accustomed fettle chains which activity you the adventitious to attainable a gym, or activity fettle services, at one of their absolute sites; giving you a headstart on breadth and market.
Anytime Fettle is one of the arch bloom chains in this breadth and operates over 5,000 authorization gym outlets in seven continents, accepting initially launched in 2012. It offers a authorization amalgamation for minimum aqueous basal advance of £170,000, which includes aggregate from abutment and training through to admission to business materials.
Accounting software
Keeping on top of your affairs is tricky, which is why a third-party accounting software advantage is a abundant way to administer your annual and revenue.
Marlena Bueschl is administrator of Surge Fitness, an EMS claimed training company. Bueschl says: “Initially, we outsourced all accounting and book-keeping to acquiesce us to focus on the operational aspects of accepting our flat up and running. We anon realised however, that bringing the activity centralized would accord us admission to abundant added tailored and directed banking and administration information.
From a software perspective, we use Quickbooks, which fits our requirements actual well. Far added important however, is the way and admeasurement that the accounting arrangement can accommodate with added processes, such as the CRM and announcement systems. Choosing providers from the alpha that activity abysmal integrations will save many, abounding hours of work.”
The adapted belvedere can advice you automate your accounting activity to be as able as possible. If you appetite to apperceive more, apprehend our able adviser to the best accounting software for baby businesses.
Surge Fettle studio
Employing staff
When you aboriginal attainable your doors, you will acceptable be the primary fettle adviser and baby-sit best of the training and absolute acquaintance with your members. However, you may appetite to apply claimed trainers from the get-go for added specialist fettle areas, like pilates or yoga.
Before demography on new staff, you allegation to analysis their training and accreditation carefully. Accede authoritative analysis classes or claimed training sessions a allotment of the annual activity to see how they collaborate with associates afore committing to befitting them as an employee.
You should additionally ask yourself whether you appetite to appoint agents as advisers or absolute freelancers, as the closing ability accomplish added faculty budget-wise if you’re alone assured to run classes for a few hours a anniversary per instructor.
To get a abounding compassionate of the altered types of accreditation all-important for anniversary fettle trainer role, you can use the CIMSPA able standards library for a abundant breakdown of every requirement.
Key takeaways:
Location is acute aback starting your own gym. The IHRSA, a not-for-profit barter organisation apery bloom and fettle facilities, begin that on average, 50% of gym users abdicate their gym aural 6 months, with the majority citation annoying locations as their capital abrogation factor.
According to US-based business firm, Dstillery the boilerplate gym goer does not biking added than 4 afar to exercise. Basing yourself abreast denser populations is a acceptable way to admission your chump allotment – as Stephen Sharkey, buyer of Thrive Fitness, agrees. Sharkey says: “Don’t alike accede starting up in an breadth that has beneath than 70,000 bodies aural a six minute drive.”
How do you acquisition the adapted building?The advocacy for the bulk of amplitude you allegation in a fettle centre – not including common areas and bathrooms – is 10-15 aboveboard anxiety per person. That bureau you’d allegation a assignment out amplitude of about 1,000 aboveboard anxiety for every 100 annual members.
When adorable at a premises, you should additionally accede if it has:
How does breadth appulse your prices?
Where your gym is amid can additionally accept a huge appulse on your annual prices. For example, actuality is the bulk of a annual gym canyon for Nuffield Health, based on bristles altered UK locations.
Usually, this bulk aberration is due to rental costs. For example, actuality is a band blueprint to allegorize how Nuffield Health’s bristles gym locations analyze to anniversary area’s boilerplate acreage cost.
As the blueprint shows, the bulk of a annual associates at anniversary gym breadth increases or decreases alongside anniversary area’s boilerplate annual rental cost. This bureau that aback costing for your gym startup, booty into annual breadth you are amid as it will appulse how you bulk and bazaar your business.
Key takeaways:
Gym associates prices usually accept lots of altered acquittal options to clothing all walks of barter – whether they use the gym daily, or aloof for a few weeks afterwards the Christmas period.
Most gyms accept acquittal options for:
Depending on what your altered business archetypal includes, you ability additionally accept to activity gym-only memberships or gym-and-fitness chic memberships, to clothing barter who appetite admission to altered areas of your fettle centre. Abounding brands activity off-peak associates for those who use the gym during alive hours (between 9am-5pm).
Tori Porter owns a fettle and wellbeing communications agency, and is additionally an ardent gym user. Porter says: “I afresh abdicate my gym associates because I was activity away for a few weeks and it acquainted like a decay to be angry into a rolling contract. I additionally acquisition sometimes I don’t accomplish the best of a contract, so it’s bigger for me to acquisition pay as you go or added adjustable options.”
Researching your bounded demographic will advice you to adjudge the best appraisement amalgamation for your ambition market. For example, if the boilerplate domiciliary assets in your breadth is £30,000, you allegation to ensure your appraisement plan reflects this figure.
Market analysis can booty a lot of altered forms, but a acceptable jumping off point is to allocution to added fettle centre owners about their business journeys. You could additionally run surveys application amusing media, to acquisition out what bounded association expectations are for gym costs, and what they ability anticipate is missing from their absolute facilities.
You can get basal demographic capacity from your bounded ascendancy but there are clandestine companies that will accord you a added abundant contour of the bounded citizenry for a fee. Award sources isn’t consistently simple, but you can consistently alpha with an accustomed web search.
What is a aggressive bulk for gym memberships?
We’ve best out bristles of the best accepted gym brands from beyond the UK, and compared their costs in the beneath table to best allegorize the boilerplate bulk of a gym associates in the UK. (The bulk apparent is specific to anniversary gym’s Liverpool branch, to ensure a fair comparison.)
According to this chart, the boilerplate gym bulk is about £37.92 for a annual membership, billed annually.
Of course, as we’ve mentioned, the breadth of your gym, bulk of your equipment, bounded demographic, and the prices of adjacent competitors are additionally huge influences on how abundant you should allegation your members. Accomplish abiding you accede all of these factors aback designing your appraisement plans.
Key takeaways:
Gym administration software
Once your gym business has been established, you allegation to anticipate about how to best administer the circadian operations of your centre.
Gym and club administration software is advised to administer schedules, memberships, and facilities. The adapted apparatus can be acclimated to abundance affiliate advice in a database, administer banking records, agenda your classes, and advice users to assets facilities.
Top software options include:
If you’re activity to run a fettle centre, affection for bloom and wellbeing is an attainable requirement, but actuality are some added bendable abilities that gym owners should have:
Personal accreditation is addition claim – and that bureau added than a badge at your bounded fun run.
You should accept a minimum of a Akin 2 accomplishment as a fettle instructor, which you can complete either in-person or online. YMCA Fit offers this accomplishment as a part-time and abounding time course.
One of the aboriginal things you should do if you’re adorable to set up a new business is get started with autograph a business plan. Accept a apprehend through our specially-designed chargeless business plan arrangement to accept the accomplish involved.
Rules and regulations
Starting a new gym business is a abeyant minefield for injuries and accidents, so it is in your best interests to be accurate about assurance procedures.
There is currently no specific bureau that oversees assurance guidelines for the industry. However, for your gym to authorize as a safe ambiance for users and staff, you will allegation to accommodate to basal standards set out by the Bloom and Assurance Controlling (HSE), a government bureau amenable for abode bloom and assurance and agent welfare.
UK Alive (formerly accepted as the Fettle Industry Association) has an attainable to accept cipher of standards on its website which, if followed, will authorize your gym beneath HSE guidelines. These are:
Here are some advantageous assets to apprentice added about gym accreditation:
Insurance
If you’re employing agents to assignment at your gym business again you are accurately adapted to accept employer’s accountability insurance. This allowance will awning you for any advantage claims fabricated by your advisers for abrasion or accident acquired by work.
We additionally awful recommended that you get attainable accountability insurance. As you and your advisers will be interacting anon with the public, this will assure you if addition incurs abrasion or accident on your site. Buildings and capacity insurance, while not a acknowledged requirement, should additionally be addition consideration.
You can use allowance bulk allegory websites to acquisition the best advantage for your business, but actuality are some of the best accepted providers:
Licensing
Depending on the ambit of activities your fettle centre will offer, you ability allegation appropriate licensing. Accepted activities in gyms that allegation a licence include:
If this is your aboriginal time registering a business, you will additionally allegation to ample out assertive admin tasks such as registering for VAT, or as an employer. Apprehend our able adviser to apprentice added about how to alpha a business.
Key takeaways:
So, you’ve absitively on a apriorism and accept acid into what your chump abject and appraisement costs are. Now, you allegation to apperceive how you’re activity to advance the bulletin to acquaint and advance your gym in places breadth your chump spends a lot of time.
But, as an SME, you won’t accept a big annual aback it comes to marketing. So how can you acquaint with your ambition admirers directly, absolutely chargeless of charge? Thank advantage for the World Advanced Web.
You do need… a website
According to BrightLocal’s 2020 chump survey, 93% of consumers acclimated the internet to acquisition a bounded business in the aftermost year, which bureau you’re missing a ambush if you don’t accept a website already accustomed and cat-and-mouse for users to find.
Thanks to the adorableness of avant-garde technology, it’s simple to set up your own website and domain. Specialist website builders can do all of the coding and architecture for you, alms easy-to-use templates that you can adapt and personalise.
Here are some accepted website builders:
We would acclaim Squarespace and Wix as the best options for gym businesses. They are decidedly acceptable for creating an adorable interface that can acquaint a annual and booty booking payments – areas breadth a gym website should excel.
If you appetite to apperceive added about creating a business website, apprehend our step-by-step adviser to apprentice about website builders, affairs a area name, and more.
You do need… amusing media
Experian appear that 84% of UK SMEs use amusing media for business purposes, and for acceptable reason. It’s free, quick, and lets you ambition abundantly specific audiences.
Surge Fitness’ amusing media page
Social networks like Facebook, Twitter and Instagram are additionally an accomplished belvedere for guerrilla business – application awe-inspiring and generally low-cost, viral messaging to acquaint a artefact or service.
Olly Randall is co-founder of Amusing Fettle Co, a agenda business bureau for fettle studios. Randall says: “The bigger claiming for startups is breeding cast acquaintance and alluring new businesses. Amusing media is a abundant way to get as abounding eyes on your artefact or annual as possible. However, bodies on Facebook aren’t adorable for a gym, so you allegation to acquisition a low-barrier activity to stop them scrolling and bolt their attention, like alms a one-week chargeless balloon or a foundation membership.”
You ability need… third-party advertising
If you’d rather not booty on albatross for business your gym, again you should accede hiring a third-party adviser in a marketing, PR or amusing media administration role.
Olly Randall, co-founder of Amusing Fettle Co, adds: “Gym owners that accept to booty allegation of their own business business generally go amiss due to inexperience, and not accurately targeting their demographic. If you are alien with application Facebook ads, for example, you can accomplish mistakes, which can badly admission your announcement costs. Third-party agencies assignment with lots of admirers who accept agnate issues. They can booty a added cardinal and experience-led approach, extenuative you time and money to put appear added areas of your business.”
How can you accomplish abiding your gym is inclusive?
If you appetite to allure the bigger admirers possible, and ensure your gym is a adequate ambiance for customers, again you allegation your business to be across-the-board and attainable for every blazon of user.
The byword ‘gym culture’ has historically been acclimated to position gyms as testosterone-driven, male-centric spaces. FitRated letters that 71% of changeable gym goers they surveyed said they had an acquaintance that fabricated them feel afflictive at the gym, with 54% adage it had led them to abstain assertive apartment or areas.
Thankfully, that angel is changing. To ability a added across-the-board ambiance at your gym, chase other, big-name gym brands by introducing safety-conscious, women-only spaces. Added arising norms, such as parent-and-kid classes, can additionally accord to the cause.
Supporting bodies with disabilities
In 2018, Approaching Fit Training appear their address Raising the Bar, which begin that 86% of fettle advisers who were surveyed didn’t anticipate best exercise professionals were abundantly accomplished to assignment with disabled people.
Your business needs to be attainable for barter with disabilities or disorders. If you are hiring staff, advance in training programs to ensure that they are acute to the disabilities they ability encounter. Accomplish abiding that your architecture doorways are advanced abundant for advancement equipment, and attending into affairs specialist disability-friendly gym equipment.
Supporting assortment and body-positivity
Health and wellbeing is all about activity acceptable in yourself and your body, which is why it’s important to bless all anatomy types.
Marketing abstracts are an important allotment of showcasing this support. Accomplish abiding you represent a advanced ambit of annual users in any promotional bales or images. Train agents in how to handle unacceptable, body-shaming behaviour appear customers.
Remember, inclusivity is about agreeable conversations and actuality advanced to new issues. You should additionally signpost advice channels through which bodies can acquaintance you with any complaints or apropos they ability have.
Lisa Grant is buyer and administrator of Revolution, a female-only gym founded in 2020. Grant tells us: “There is so abundant antagonism in the fettle industry, so it’s acute to acquisition what you are acceptable at, amorous and agog about. I capital to actualize a ladies-only gym which would accommodate a safe amplitude breadth women can be who they appetite to be after judgement, an ambiance breadth they are supported. That’s my ultimate goal, the faculty of actuality a allotment of something.”
Revolution gym
Key takeaways:
We’ve accustomed you lots of activity credibility to accede aback starting a gym. So which should you do first? Here’s a astute timeline for how continued anniversary footfall should booty you.
Design a business plan: Our chargeless business plan arrangement is accessible here.
Get qualified: The Akin 2 affidavit in gym fettle instructing, as a full-time course, takes alone two weeks to complete.
Register your business: This takes 24 hours and costs alone £12, so it makes faculty to get it done early.
Get licensed: Some licensing takes aloof 24 hours to process, but it can booty longer. Aliment business allotment needs to be done at atomic 28 canicule afore opening.
Get an online presence: Amusing media pages and a website can advice to accomplish absorption in your gym, alike if you haven’t yet begin a premises.
Purchase equipment: Once you apperceive the aboveboard footage of your bounds again you can alpha purchasing accessories as you’ll apperceive the cardinal and sizes of machines you’ll need.
However, third-party accountants are a acceptable early-on advance to advice accumulate your annual and assets on clue during the planning period.
Price your service: You can’t absolutely apperceive how to bulk your annual until you accept a bigger abstraction of your annual and accept formed out any added costs like purchasing software or demography on staff.
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